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How targeted social advertising works
Audience targeting
Ads aimed at the exact demographics, interests and behaviors of the people who need your service.
Geographic focus
Campaigns run only in the towns and neighborhoods you serve, so no budget is wasted.
Ad creative
Images, copy and offers built by our team to match your brand and your season.
Lead capture
Ads point to your site, a booking page or a lead form that lands in your platform.
Retargeting
People who visited your website see you again in their feed while they decide.
Optimization
Budgets and audiences adjusted as results come in, with everything in your monthly report.
Launching your campaign
Goal and offer
New customers, seasonal promotion, hiring or brand awareness. We start with the outcome.
Audience build
Your service area, ideal customer and past visitors define who sees the ads.
Creative and launch
Ads are designed, approved with you and launched on Facebook and Instagram.
Refine and report
Performance is monitored and budgets move to the audiences that convert.
Social advertising questions
How much should I spend?
Budgets are set around your market and goals. Your team will recommend a starting point and adjust as results come in.
Where do the leads go?
Calls, form fills and bookings from your ads land in your integrated inbox and CRM, and you are notified by text.
Can I pause for the slow season?
Yes. Campaigns can be paused, shifted or re-targeted at any time.
Is there a long-term contract?
No. Targeted social advertising is month to month. We work to earn your business every month rather than locking you in.
Who do I talk to when I have a question?
A US-based support team and a dedicated relationship manager who knows your account. Call (210) 480-6345, Monday to Friday, 9am to 5pm Central, or message us from inside your platform.
How do I see what it is doing for me?
Every month you receive a report covering site visits, leads captured, estimates and invoices sent, money collected, messages and appointments. You can also sign in to your platform at any time.
